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Questival X Truth

Questival X Truth

truth is igniting a revolution to end cigarette smoking for good. We believe we can be the generation to finish it, and so we’re here to spread awareness and inspire action.

There’s power in numbers—together we’re louder, stronger and more powerful than Big Tobacco. Only 6% of teens smoke. Getting that number to 0 will require creativity and a drive to do what no generation has done before. Get on board at


Kevin Lyons is an artist, illustrator, and creative director based in Brooklyn, NY. His signature Monster characters have lived on murals worldwide, and he collaborated with truth® in 2016 for a limited-edition Vans Authentic sneaker design. He's continuing this collaboration with a limited-edition truth® x Cotopaxi Luzon Daypack.

Cotopaxi + truth® Luzon

Starting with our best-selling Luzon daypack, we added fabric panels featuring Lyons' custom artwork. The result is a collaborative, limited-run pack that's as versatile as it is unique.

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